HMRC Is Shite

HMRC Is Shite
Dedicated to the taxpayers of Britain, and the employees of Her Majesty's Revenue and Customs (HMRC), who have to endure the monumental shambles that is HMRC.

Tuesday, 1 April 2014

Walking The Walk

 
HMRC has hired a brand guru to improve its brand image.

Please note that building the brand does not necessarily mean improving staff morale or the quality of service provided to the taxpayer.

The brand guru that HMRC has hired is Melissa Ledgerman. Here are her thoughts on her new role as per "Touching The Void Across The Pond":
"In recent weeks I’ve had my eyes opened to a whole new challenge for savvy brand management: democratic government.

That’s the problem that so many of our public servants fail to see. They’re faceless, and nobody cares. People are conditioned to file their tax returns every year and pay their taxes. Other than a directionless resentment, there’s no emotional bond that ties them to the investment they’re making. In brand terms, there’s no there there.

This calls for a dramatic corrective. Someone who was really going to shake things up would have to reach into that brand void and catalyze that connection.

Perception is our internalised response to reality. Identification with the external starts from within.The brand vehicle must reflect the core values and experience of the customer. Put simply, they are the brand.

It’s an open secret I’ve been talking to the folks at Her Majesty’s Revenue & Customs in the UK. They’ve heard what I’m saying and are ready to embark on a new adventure with me. For so many years, HMRC has talked the talk about customer service. Now that the light has dawned, we’re gonna walk the walk."
Good luck!


Tax does have to be taxing.

Professional Cover Against the Threat of Costly TAX and VAT Investigations

Insurance to protect you against the cost of enquiry or dispute with HMRC is available from several sources including Solar Tax Investigation Insurance.

Ken Frost has negotiated a 10% discount on any polices that may suit your needs.

However, neither Ken Frost nor HMRCISSHITE either endorses or recommends their services.

What is Solar Tax Investigation Insurance?

Solar Tax Investigation Insurance is a tax-fee protection service that will pay up to £75,000 towards your accountant's fees in the event of an HM Revenue & Customs full enquiry or dispute.

To find out more, please use this link Solar Tax Investigation Insurance



HMRC Is Shite (www.hmrcisshite.com), also available via the domain www.hmrconline.com, is brought to you by www.kenfrost.com "The Living Brand"

1 comment:

  1. This is 1st April Ken. It is a good windup.

    ReplyDelete