HMRC Is Shite

HMRC Is Shite
Dedicated to the taxpayers of Britain, and the employees of Her Majesty's Revenue and Customs (HMRC), who have to endure the monumental shambles that is HMRC.

Thursday, 4 July 2013

HMRC Pitches For Creative Agency



HMRC will tomorrow (Friday) hold a pitch, via the Government Procurement Scheme, to find a creative agency for its annual campaigns around self-assessment and tax credits.

The winning agency will also create adverts and campaigns for other causes that arise during the term of the contract.

Campaign reports that ten agencies on HMRC's new government creative solutions roster have been approached.

HMRC recently worked with M&C Saatchi, on tax credits campaigns, and WCRS, which it hired in May 2012 to work on a range of ad hoc projects.

WCRS claims that the "inner peace" campaign that it created for HMRC led to a record 9.6 million people sending in their tax return in on time, representing 92.9% of people eligible for self-assessment.

This is an ideal opportunity for those loyal readers with a creative bent to come up with their own campaign ideas for future HMRC campaigns. Please feel free to submit your ideas (openly or privately), and I will feature the best at some stage in the future.

Tax does have to be taxing.

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1 comment:

  1. How is this for a new approach? Honesty in advertising? HMRC's new slogan could be "Pay up or we'll send the boys round"

    Alternately "If it isn't taxing, it's probably evasion, unless you're Chair of the Public Accounts Committee the Right Honourable Member for Stemcor Margaret Hodge aka Lady Hodge MBE, PC, MP (née Oppenheimer) Member of Parliament for Barking".

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