HMRC will tomorrow (Friday) hold a pitch, via the Government Procurement Scheme, to find a creative agency for its annual campaigns around self-assessment and tax credits.
Campaign reports that ten agencies on HMRC's new government creative solutions roster have been approached.
HMRC recently worked with M&C Saatchi, on tax credits campaigns, and WCRS, which it hired in May 2012 to work on a range of ad hoc projects.
WCRS claims that the "inner peace" campaign that it created for HMRC led to a record 9.6 million people sending in their tax return in on time, representing 92.9% of people eligible for self-assessment.
This is an ideal opportunity for those loyal readers with a creative bent to come up with their own campaign ideas for future HMRC campaigns. Please feel free to submit your ideas (openly or privately), and I will feature the best at some stage in the future.
Tax does have to be taxing.
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